AI Is Redefining Healthcare OTC Brand Perception—Are You in Control?
Virtual
Tuesday, June 24, 2025
1:00 PM - 1:45 PM
Add to iCalendar
Eastern Standard Time
As AI-powered platforms like ChatGPT and Perplexity reshape how consumers, patients, and HCPs seek health information, pharma and OTC brand perception is increasingly being shaped by algorithms, not ad budgets. LiveWorld's new AI Brand Reputation Index evaluates how 50 top-selling OTC brands are portrayed by leading AI tools. This isn't just about digital presence—it's about the stories AI is telling based on a mix of consumer trust, brand recognition, perceived effectiveness, and perceived value. As AI becomes the new front door to healthcare information, understanding and managing your AI reputation is no longer optional—it's essential.
- AI Is the New Healthcare Gatekeeper: Over 30% of patients already rely on AI for health questions, with usage accelerating across HCPs as well.
- Reputation Is Algorithmically Built: AI combines structured data with public sentiment, media narratives, and online conversation to shape brand perception.
- Traditional Tactics Fall Short: SEO and ad strategies alone can't influence AI output—brands must actively manage how AI understands and presents them.
Webinar Speakers
- Martin Bishop, Vice President Client Services, LiveWorld
- Tricia Kashima, Media Director, LiveWorld