Dissecting the Market Basket by Journey
Today's self-care shopper enters their journey with a specific mission in mind. This presentation, based on exclusive research conducted by HRG, will examine shopping behavior through four unique lenses and purchase intents: 1) Remaining well; 2) Recovering quickly; 3) Managing a chronic condition, and 4) Caring for a loved one. Additionally, several "need state" market baskets will be viewed by shopper intent.
This unique dissection of a shopper's purchase behavior can be used to inform approaches to category management, product development and messaging, as well as promotional practices.
- Describe the growth in consumer-driven self-care practices
- Understand a shopper's health-and-wellness intent
- Consider fresh approaches to reaching and influencing shopper behavior