An Untapped Channel for the ‘#1 Doctor Recommended’ Claim

How do brands become ‘#1 Recommended’? The answer is easier than you may think: through the doctor! Hear from a panel of consumer health experts on the most proven, effective—yet under-used—strategy to increase brand awareness and drive more sales: messaging at the doctor’s office. 
Panelists include:

  • Tom Finn, Retired President, Global Personal Health Care, Procter & Gamble
  • Rhonda Hoffman, EVP, Chief Marketing Officer, Pharmavite
  • Rick Crangle, Principal, IQVIA/ProVoice
  • Linda Ruschau, Chief Client Officer, PatientPoint 

These experts will share firsthand insights into:

  • The unique and durable power of the professional recommendation
  • Key measures of success for marketing in the doctor’s office
  • Real success stories from leading OTC brand marketers

Webinar Objectives

  • Hear from some of the most experienced and noteworthy marketers in the consumer health space about in-office tactics they used to drive brand growth
  • See how messaging in physician offices is proven to increase brand recommendations that drive purchases