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Virtual Real-World Research: The New Normal for US Consumer Health Claims Generation

Virtual Real-World Research: The New Normal for US Consumer Health Claims Generation

Original Date: Thursday, September 24 at 2:00pm EST

As traditional innovation structures are shaken up, not only by the COVID-19 outbreak, but the changing demands of consumers and ambitious market entrants, IQVIA Consumer Health presents Virtual Real-World Research: The new normal for US consumer health claims generation.

This webinar is your guide to utilizing virtual real-world research to discover fresh marketing claims and product indications validated by real-world-evidence (RWE) that will help your product stand out on shelf and reach top of mind with consumers.

Webinar Objectives

  1. Show how strong evidence is the foundation to build consumer trust and successful brands.
  2. Uncover innovative ways to uncover meaningful and relevant claims mirroring Consumer 0’s needs using virtual research.
  3. How to leverage technology to help decode evolving need states and quantifiable.