Emerging HCP Activation Trends in Consumer Health

In an era of resource constraints, getting the most value from your patient activation investment is key. Multi-channel engagement including provider recommendations is challenging, but crucial to ensuring consumer health brand success. Join IQVIA Consumer Health to discover how leveraging data and insights to direct promotional efforts HCPs can improve the share of recommendations, while also driving efficiencies
​in your go-to-market operations.

​Webinar Objectives

• Leverage data and insights to direct promotional efforts with healthcare providers to improve the share of recommendation
• Realize efficiencies in go-to-market strategy to optimize promotional investment with targeted healthcare providers